I have presented the following deck you are about to read to students at 4A’s events in Philly and Boston. I even have gone as far as making a facebook page called truth in advertising. Everyone has their truths that they have earned through trial and error. These were written by Shane Hutton who is now the founder of Arcana Academy in LA.
I go back and look at these slides from frequently. I use them as a reminder to myself of operational procedure when navigating either a creative problem or people. Maybe there is something here that will stick with you too.