Design is not a decorative activity. It’s applied science.
I don’t decorate brands — I build systems for them to live in.
Composition. Art direction. Design. Language.
All aimed with intent.
Make & Made
Advertising
Art Direction
Animation
Branding
Brand Strategy
Consultancy
Copywriting
Concepts
Commercials
Digital
Design
Environmental
Exhibition
Film & Video
Identity
Illustration
Installation
Interactive
Naming
Mural Design
Packaging
Photography
Print / OOH
Social Strategy
Social Content
Strategy
AI prompting
Website Design
Contact:
The following are personal projects:
Inspired by the Knox Mine disaster, the novel moves from the collapse below ground to the lives rebuilt above it.
It’s a story about brothers, family, and the stubborn grace of working-class America — about what survives when everything else falls away.
Set in Exeter, Pennsylvania.
The first draft is complete. Revision is underway.
Seeking representation.
Tonyf@tonyfrusciante.com
-
![Desert Signal: Powerline West Large Format Canvas 60" x 40"]()
Desert Signal: Powerline West Large Format Canvas 60" x 40"
-
![Desert Signal: Nocturne "The Arrow and the Water" 60"x40"]()
Desert Signal: Nocturne "The Arrow and the Water" 60"x40"
-
![Desert Signal: Atmospheric Phenomenon “Mirage Construct" 60"x40"]()
Desert Signal: Atmospheric Phenomenon “Mirage Construct" 60"x40"
-
![Desert Signal: Edge Of The Fence Large Format Canvas 60" x 40"]()
Desert Signal: Edge Of The Fence Large Format Canvas 60" x 40"
-
![Desert Signal: Nocturne "Vector No. 7" 60" x 40"]()
Desert Signal: Nocturne "Vector No. 7" 60" x 40"
-
![Desert Signal: Atmospheric Phenomenon “Flashpoint Horizon” 60" x 40"]()
Desert Signal: Atmospheric Phenomenon “Flashpoint Horizon” 60" x 40"
-
![Desert Signal: Windmill Static Large Format 60" x 40"]()
Desert Signal: Windmill Static Large Format 60" x 40"
-
![Desert Signal: Nocturne "Out Of True" 60" x 40"]()
Desert Signal: Nocturne "Out Of True" 60" x 40"
-
![Desert Signal: Atmospheric Phenomenon “Dust Memory”]()
Desert Signal: Atmospheric Phenomenon “Dust Memory”
I started Curbwise after noticing something simple: trash cans sitting at the curb for days. Airbnbs. Older neighbors. People out of town. Life happens. So I built a small service to handle it — set the cans out, bring them back, same day.
I created the brand, built the site, printed the materials, and formed the LLC. I design systems that make everyday life easier.
Check out: getcurbwise.com
Yep™ Design
A subscription-based creative studio.
Ongoing thinking. Ongoing execution.
Built end-to-end — brand, site, and system.
A working lab for how I build modern businesses.
Check out: yepdesign.co
And outside portfolio: ohyeahyep.com
A few years ago, I moved to Boston to work at an agency called Modernista! There, I was teamed up with a senior creative behind some of the most iconic ads in the industry. He shared a list of truths—simple, sharp insights about both advertising and life. I organized those lessons under the same title I used when contributing to a book of Wieden-isms. Since then, I’ve presented this to 4A’s students and advertising classes at several Boston universities.
This is: Selling the Road to Heaven
Awards & Recognition
63rd Primetime Emmy Award
One Show Interactive Finalist
Webby Awards
SXSW Interactive Finalist
Hatch Awards
Midas Awards
Communication Arts - Multiple
Adweek Ads of the Day - Multiple
Creativity Online - Pick of the day
Epicac - Shortlist
One Club - Shortlist
HSMAI Adrian Award
Travel Weekly Magellan Awards