Contact:

Social Projects

A few years ago, I moved to Boston to work at an agency called Modernista! There, I was teamed up with a senior creative behind some of the most iconic ads in the industry. He shared a list of truths—simple, sharp insights about both advertising and life. I organized those lessons under the same title I used when contributing to a book of Wieden-isms. Since then, I’ve presented this to 4A’s students and advertising classes at several Boston universities.

This is: Selling the Road to Heaven