Tony Frusciante Creative Director Designer Glitter Pony

Concept illustration from personal series

I’m a creative director focused on clarity, character, and craft.

Brands aren’t decorated — they’re defined. Strategy, systems, imagery, and execution are built together, hands-on, from first idea to final delivery.

Everything here is authored end-to-end — work I think, make, and stand behind.

Work includes Nike, NBA, Heineken, JetBlue, Bank of America, tourism boards, and independent cultural brands.

• Austin-based
• Remote leadership
• Brand identity, campaigns, and creative brand systems

Observe, simplify, build a system.

How I Work

Observe patterns.

Simplify the problem.

Build systems that make things work better.

Some of those systems become brands.

Some become businesses.

Some become art.

What That Means

Most service companies start like this:
Business → marketing → logo → website
Which creates: a business with a brand.

But the strongest brands begin somewhere else:
Observation → story → symbol → culture → service

Which creates: a brand that happens to run a business.

That difference is enormous.

Contact:

Email

Systems in the real world

I started Curbwise after noticing a pattern on my street: trash cans left at the curb for days. Busy schedules, travel, older neighbors, rental homes—life happens, and the curb shows it.

So I built a simple service that handles it: cans out before pickup, returned after the city collects on the same day, placed exactly where you choose. Reliable. Quiet. Professional.

Curbwise reflects how I approach design—observe, simplify, build a system, and make everyday life work better.

getcurbwise.com

A personal art practice exploring the American desert

Graphic transmissions from the desert — light, geometry, and lives sheltered.

Long-form storytelling

A story of inheritance — what we carry, what we pass on.

Inspired by the Knox Mine disaster, the novel moves from the collapse below ground to the lives rebuilt above it.

It’s a story about brothers, family, and the stubborn grace of working-class America — about what survives when everything else falls away.

Set in Exeter, Pennsylvania.

The first draft is complete. Revision is underway.

Seeking representation.

Tonyf@tonyfrusciante.com

A studio model built for clarity and speed

Yep™ Design is a subscription-based, creative agency.

Yep™ Design

A subscription-based creative studio.

Ongoing thinking. Ongoing execution.

Built end-to-end — brand, site, and system.

A working lab for how I build modern businesses.

Check out: yepdesign.co

Lessons from a creative life

A few years ago, I moved to Boston to work at an agency called Modernista! There, I was teamed up with a senior creative behind some of the most iconic ads in the industry. He shared a list of truths—simple, sharp insights about both advertising and life. I organized those lessons under the same title I used when contributing to a book of Wieden-isms. Since then, I’ve presented this to 4A’s students and advertising classes at several Boston universities.

This is: Selling the Road to Heaven

Tony Frusciante Creative Director Designer YNOT

Maker & Made

Advertising
Art Direction
Animation
Branding
Brand Strategy
Consultancy
Copywriting

Concepts
Commercials
Digital
Design
Environmental
Exhibition
Film & Video

Identity
Illustration
Installation
Interactive
Naming
Mural Design
Packaging

Photography
Print / OOH
Social Strategy
Social Content
Strategy
AI prompting
Website Design

Selected Recognition

Emmy • Webby • Communication Arts • Cannes Lions • One Show • Addy • Print • Graphis