I'm a Creative Director and brand builder with twenty years of experience turning complex creative challenges into clear, scalable systems that move culture and drive business results.

I do my best work at moments of transformation. When a brand is repositioning, rebuilding, or trying to find its voice in a crowded market, that's when clarity matters most and when I'm most useful.

Most of what you see in this portfolio was won through a competitive pitch. That means walking into a room where nobody is expecting you to walk out with the business, and changing that. It happened at the beginning of my career. It happened in the middle. It is still happening now. Pitching is not something I do occasionally. It is how I work.

At Wieden+Kennedy, I helped shape work for Nike, Heineken, Coca-Cola, and EA Sports. At Hill Holliday and MullenLowe, I led creative for JetBlue, Hyatt, USAA, and Capital One. At Modernista, I art directed the Dexter Alternate Reality Game for Showtime, a transmedia campaign that earned a Primetime Emmy, an SXSW Interactive Finalist, and delivered the highest-rated season premiere in network history. At Bright Red Agency Creative Director, I rebuilt the national brand for Belize Tourism after COVID, directed a global campaign for The Leading Hotels of the World across 19 cities in America and Europe, and led full brand transformations for clients in finance, healthcare, and investment.

I lead and execute, both. I've run distributed creative teams of 6 to 18 people, presented directly to C-suite stakeholders, and still have my hands in the work every single day. That combination is rarer than it should be.

I grew up restless. Rode a bicycle for a living in San Francisco. Climbed the Himalayas alone. Designed a bicycle and rode it from Bangkok through Laos. Learned to scuba dive because of open water, which terrified me, and there was only one way through it. Eventually, I found my way to California College of the Arts and understood that creating clarity for others was the thing I had been doing for myself my whole life.

Clarity: Every project runs through the same four moves.

Observe: See what actually exists. Map the chaos without judgment.

Extract: Find the core truth. Separate signal from noise.

Align: Make sure every message, design, and experience reinforces the same idea.

Remove: Cut anything that doesn't support it.