Belize Tourism:
Grab Life in Belize
First and foremost, Belize is an amazing country. If you are lucky enough to visit Belize, there is so much more to the land than the beach and ocean. Don’t get me wrong, the beach and ocean is what most people go for. Our task was to tell the story of the uniqueness that lives off the coastline.
Belize is a country that will bring you to your knees in it’s rare opportunity to find untamed, raw land. It’s everywhere. Working on this brand was a gift. If you are a traveler seeking something outside the homogenous resort experience, tip your monocle towards the only English-speaking nation in Latin America.
What we found is that Belize offers the opportunity to find you. No mystery to it. Incredible things can happen when you set forth and Grab Life In Belize.
CLIENT: Belize Tourism Board
AGENCY: Zimmerman/Bright Red
CREATIVE DIRECTION: Tony Frusciante, Liz Paradise
ART DIRECTION: Tony Frusciante
COPY: Jason Piroth
Director: Dustin Devlin
PRODUCTION: Vagrants
DESIGN: Tony Frusciante
MORE VIDEO EDITS & ANIMATIONS: Eric Vaughn, Taylor Cook,
Belize Tourism:
Exhale
Think about your Covid. Strange time right? After a while the veil of the Covid nonsense started to reveal itself. Maybe not for everyone, but in the country of Belize, the effects were real. We are talking about a nation where 99% of its revenue is through tourism. Not even the odds you would gamble with, let alone hold the future of an entire country.
We took a very sober approach to the situation. It may not have been a popular global stance, but let’s all calm down. What are we exactly facing? In Belize, this was no joke. And the message to travelers who were being shut off from the world, we said exhale. Take a second and know that we are open for business.
CLIENT: Belize Tourism Board
AGENCY: Zimmerman/Bright Red
CREATIVE DIRECTION: Tony Frusciante, Liz Paradise
ART DIRECTION: Tony Frusciante
COPY: Jason Piroth
DESIGN: Tony Frusciante
