Belize Tourism:
Grab Life in Belize
The inspiration behind Grab Life in Belize was a carpe diem call to action for tourists from around the world who were thirsty for adventure and living life more fully following the crisis of the 2020 Covid-19 Global Pandemic. Our goal was to shine a light on many of the things that Belize has to offer, but most people who visit don’t know about.
Known for it’s incredible Caribbean waters and the world’s 2nd largest barrier reef, Belize also offers incredible culture and adventure activities once you get off the beaches. The only native English speaking country in Central America, Belize is safe, beautiful and incredibly easy to navigate. By far one of my more beloved brands I have had the privilege to work on.
Role/s: Creative Director, Art Director, Graphic Designer, Guy who asked for thoughts and collaboration on set/site for the shoots, and wingman to the studio production of banners and exported objects. Full Service baby!
Shout out to the team at Vagrants. They were great partners on this project.
CLIENT: Belize Tourism Board
AGENCY: Zimmerman/Bright Red
CREATIVE DIRECTION: Tony Frusciante, Liz Paradise
ART DIRECTION: Tony Frusciante
COPY: Jason Piroth
Director: Dustin Devlin
PRODUCTION & PHOTOGRAPHY: Vagrants
DESIGN: Tony Frusciante
MORE VIDEO EDITS & ANIMATIONS: Eric Vaughn, Taylor Cook,
PHOTOGRAPHY: Cole Zimmerman
Belize Tourism:
Exhale
Think about your Covid. Strange time right? After a while the veil of the Covid nonsense started to reveal itself. Maybe not for everyone, but in the country of Belize, the effects were real. We are talking about a nation where 99% of its revenue is through tourism. Not even the odds you would gamble with, let alone hold the future of an entire country.
We took a very sober approach to the situation. It may not have been a popular global stance, but let’s all calm down. What are we exactly facing? In Belize, this was no joke. And the message to travelers who were being shut off from the world, we said exhale. Take a second and know that we are open for business.
CLIENT: Belize Tourism Board
AGENCY: Zimmerman/Bright Red
CREATIVE DIRECTION: Tony Frusciante, Liz Paradise
ART DIRECTION: Tony Frusciante
COPY: Jason Piroth
DESIGN: Tony Frusciante
Belize Tourism:
Website & Digital
Think about your Covid. Strange time right? After a while the veil of the Covid nonsense started to reveal itself. Maybe not for everyone, but in the country of Belize, the effects were real. We are talking about a nation where 99% of its revenue is through tourism. Not even the odds you would gamble with, let alone hold the future of an entire country.
We took a very sober approach to the situation. It may not have been a popular global stance, but let’s all calm down. What are we exactly facing? In Belize, this was no joke. And the message to travelers who were being shut off from the world, we said exhale. Take a second and know that we are open for business.
CLIENT: Belize Tourism Board
AGENCY: Zimmerman/Bright Red
CREATIVE DIRECTION: Tony Frusciante, Liz Paradise
ART DIRECTION: Tony Frusciante
COPY: Jason Piroth
DESIGN: Tony Frusciante
