If you make logos like I do, this video creates tremendous clarity on a lot of subjects of brand design.
I have been working on a logo project of late and keep pursuing how to keep boiling down a mark into something simple. I keep going back to the dynamics that Sagi Haviv spoke of in the video above. This morning I found his Ted Talk that presents basically the same information as the video above. Sometimes, I need to listen to things over and over to really understand it and then use it with my work.