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Tony Frusciante
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  • FILM
    • Online Films
    • Broadcast Commercials
    • Pitch Videos
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Newsweek

Client: Newsweek/Daily Beast
Agency: Hill Holliday

Designed cover of Newsweek for a story about women Chinese billionaires.

Logos

Since I was a kid, I was fascinated with how drawing a letter one way could mean something different if I drew it another way. This curiosity has lead me to graphic design and making logos. A part of my creative process is to make a logo or typographic expression to capture an idea. Doing this is a way to create a deeper understanding of that idea. The following are logos and type treatments from over the years.

Speak Heineken

Agency: Wieden+Kennedy
Client: Green Bottle Beer

Wunderbar

Client: Mullenlowe
Agency: Mullenlowe

Nike Titulares

Agency: Wieden+Kennedy
Client: Nike Latin America Futbol

Nike Running Latin America

Agency: Wieden + Kennedy

Websites

Back in the way way back, I started out as a web designer. Here are a couple of sites I have designed, art directed and lead teams on the production process.

#NYCTakeOff

Agency: Mullenlowe
Client: jetBlue
Role: ACD Graphic Design

Epica - Shortlist
One Club - Merit
Hatch Awards - Gold
MITX - Shortlist

Creativity - Editors Pick
Adweek - 13 Brilliant Outdoor Ads 2015
Adforum - Tourism Ads

Nike Mercurial Vapor

Agency: Wieden+Kennedy
Client: Nike Football UK

Adidas

Agency: Freelance
Client: Adidas Baseball

Give Yourself A Good Name

Sam Adams Hard Cider

Agency: Freelance
Client: Sam Adams Brewing

I was approached by the brewery to come up with some names and an identity for a new hard cider product they were introducing. The following were the different concepts that I presented to them. I did all the original illustrations and logo work to create something that would stand out on an over crowded shelf of other brands.

Nike Corre

Agency: Wieden+Kennedy
Client: Nike Latin America Running

Out-Of-Home

Get it out there so people can see it.

Nike Bottled Courage

Agency: Wieden + Kennedy
Client: Nike

Vehicle Wraps

Novelty works, sometimes.

Bank of America: Local Markets

Agency: Hill Holliday

A part of BofA’s mission of serving it’s customers is connecting with the communities they serve. This is the Local Markets Program. It’s an ongoing dialogue with the businesses that BofA supports and the projects they back within a community. When I worked on this program, we went to New York, LA, SF, Detroit, Phoenix, Chicago, Boston, D.C., Houston, and Seattle. At each location we spent a week or more creating documentaries of these businesses and projects happening. The variety of businesses and people we met was astounding. All of this content lives on the usual social channels and on each community page for Bank of America.

Grapple In The Apple

Agency: Wieden+Kennedy
Client: Nike Tennis

ESPN Magazine

Agency: Mullenlowe
Client: USAA

Nike+

Agency: Wieden+Kennedy
Client: Nike +

Nike Free

Ad-like Objects

Graphic design for brands in the form of an ad-like-object.

Nike Run Americas

Agency: Wieden+Kennedy
Client: Nike Latin America Running

Eye Buy Direct

Agency: Mullenlowe
Client: Eye Buy Direct

Share The Good

Agency: Wieden+Kennedy
Client: Heineken

Infographics

Information design, all the time.

Share The Good

This work is…who knows how old. I am privileged and grateful for having the opportunity to bring an idea to the table. The people who helped me create the images and the details you see hear I will forever be indebted to. They all brought their talents to make something, which at the time, was very unexpected. If you are one of those people seeing this now, Thank you.

Newsweek

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Logos

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Speak Heineken

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Wunderbar

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Nike Titulares

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Nike Running Latin America

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Websites

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#NYCTakeOff

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Nike Mercurial Vapor

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Adidas

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Give Yourself A Good Name

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Sam Adams Hard Cider

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Nike Corre

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Out-Of-Home

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Nike Bottled Courage

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Vehicle Wraps

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Bank of America: Local Markets

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Grapple In The Apple

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ESPN Magazine

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Nike+

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Nike Free

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Ad-like Objects

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Nike Run Americas

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Eye Buy Direct

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Share The Good

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Infographics

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