Brand FILMS
Broadcast, online, pitch—this is a collection of brand films I’ve directed, written, or led from the ground up.
I’ve worked across styles, budgets, and industries—but the through line is simple: sharp messaging, emotional precision, and visuals that keep you watching.
CLIENT: Unlimited
AGENCY: Agencies, Freelance, Friends…
CREATIVE DIRECTION: Tony Frusciante
ART DIRECTION & DESIGN: Tony Frusciante
Broadcast Commercials
Client: Belize Tourism Board
Agency: Bright Red/Zimmerman
Title: Grab Life in Belize
Production + Editorial: Vagrants
Creative Team:
Chief Creative Officer - Liz Paradise
Creative Directors - Tony Frusciante, Jason Piroth
Art Direction + Graphic Design - Tony Frusciante
Account Team:
VP Senior Account Executive - Cole Zimmerman
Client: Georgia State University
Agency: Allen&Gerritsen
Title: Driven
Original Music: Big Science Pittsburgh
Creative Team:
Chief Creative Officer - Gary Greenberg, Chris Rief
Creative Director - Tony Frusciante
Art Direction + Graphic Design - Tony Frusciante
Production Team:
Head of Production - Aubrey Hayden
Client: Vietnamobile
Agency: Phibious
Title: Sieu Thanh SIM
Original Music: Massive Music Tokyo
Creative Team:
Chief Creative Officer - Nicole Marold
Creative Director - Tony Frusciante
Art Direction - Tony Frusciante
Copy - Vy Pham
Client: Sunoco
Agency: Allen&Gerritsen
Title: Fueling Drivers - Boy
Production: Hudson Dusters & Greenpoint Pictures
Creative Team:
Executive Creative Director - Gary Greenberg, Chris Rief
Creative Director - Tony Frusciante
Art Direction + Design - Tony Frusciante
Agency Production Team:
Senior Producer - Aubrey Hayden
Client: Bank of America
Agency: Hill Holliday
Title: Ugly Sweater Party
Production: Rocky Morton + MJZ
Editorial: Mackcut
Creative Team:
Chief Creative Officer - Lance Jensen
Executive Creative Directors - David Banta, Kevin Daly
Senior Art Director - Tony Frusciante
Agency Production Team:
Senior Producers - Jim Buckley, Kate Geskos, Carolyn Dowd
Client: US Celluar
Agency: Mullenlowe
Title: Undo
Editorial: Agency In-house
Creative Team:
Executive Creative Directors - Tim Vaccarino, Dave Weist
Creative Directors - Rob Kottkamp, Jonathan Ruby
ACD Art Direction + Graphic Design- Tony Frusciante
Agency Production Team:
Senior Producer - Aubrey Hayden
Editor - Nick Brecken
Client: US Celluar
Agency: Mullenlowe
Title: Undo
Editorial: Agency In-house
Creative Team:
Executive Creative Directors - Tim Vaccarino, Dave Weist
Creative Directors - Rob Kottkamp, Jonathan Ruby
ACD Art Direction + Graphic Design- Tony Frusciante
Agency Production Team:
Senior Producer - Aubrey Hayden
Editor - Nick Brecken
Client: Sunoco
Agency: Allen&Gerritsen
Title: Fueling Drivers
Production: Hudson Dusters & Greenpoint Pictures
Creative Team:
Executive Creative Director - Gary Greenberg, Chris Rief
Creative Director - Tony Frusciante
Art Direction + Design - Tony Frusciante
Agency Production Team:
Senior Producer - Aubrey Hayden
Client: Sunoco
Agency: Allen&Gerritsen
Title: Fueling Drivers
Production: Hudson Dusters & Greenpoint Pictures
Creative Team:
Executive Creative Director - Gary Greenberg, Chris Rief
Creative Director - Tony Frusciante
Art Direction + Design - Tony Frusciante
Agency Production Team:
Senior Producer - Aubrey Hayden
Client: Temple Health
Agency: Allen&Gerritsen
Title: Anthem
Creative Team:
Executive Creative Director - Gary Greenberg, Chris Rief
Creative Director - Tony Frusciante
Agency Production Team:
Senior Producer - Aubrey Hayden
Client: Temple Health
Agency: Allen&Gerritsen
Title: Anthem
Creative Team:
Executive Creative Director - Gary Greenberg, Chris Rief
Creative Director - Tony Frusciante
Agency Production Team:
Senior Producer - Aubrey Hayden
Client: Temple Health
Agency: Allen&Gerritsen
Title: Anthem
Creative Team:
Executive Creative Director - Gary Greenberg, Chris Rief
Creative Director - Tony Frusciante
Agency Production Team:
Senior Producer - Aubrey Hayden
Client: Temple Health
Agency: Allen&Gerritsen
Title: Anthem
Creative Team:
Executive Creative Director - Gary Greenberg, Chris Rief
Creative Director - Tony Frusciante
Agency Production Team:
Senior Producer - Aubrey Hayden
Client: Bank of America
Agency: Hill Holliday
Title: The Assistant
Production: Rocky Morton + MJZ
Editorial: Mackcut
Creative Team:
Chief Creative Officer - Lance Jensen
Executive Creative Directors - David Banta, Kevin Daly
Senior Art Director - Tony Frusciante
Agency Production Team:
Senior Producers - Jim Buckley, Kate Geskos, Carolyn Dowd
Client: Capital One
Agency: Mullenlowe
Title: Spark Business - Wonder Lee
Creative Team:
Executive Creative Directors - Tim Vaccarino, Dave Weist
Creative Directors - Rob Kottkamp, Jonathan Ruby
ACD Art Direction + Graphic Design- Tony Frusciante
Agency Production Team:
Senior Producer - Aubrey Hayden
Client: Capital One
Agency: Mullenlowe
Title: Spark Business - Dolci Gelati
Creative Team:
Executive Creative Directors - Tim Vaccarino, Dave Weist
Creative Directors - Rob Kottkamp, Jonathan Ruby
ACD Art Direction + Graphic Design- Tony Frusciante
Agency Production Team:
Senior Producer - Aubrey Hayden
Client: Villanova University
Agency: Allen&Gerritsen
Title: Ignite Change
Creative Team:
Chief Creative Officer - Gary Greenberg, Chris Rief
Creative Director - Tony Frusciante
Art Direction + Graphic Design - Tony Frusciante
Production Team:
Head of Production - Aubrey Hayden
Online Films
Client: Belize Tourism Board
Agency: Bright Red/Zimmerman
Title: Grab Life in Belize
Production + Editorial: Vagrants
Creative Team:
Chief Creative Officer - Liz Paradise
Creative Directors - Tony Frusciante, Jason Piroth
Art Direction + Graphic Design - Tony Frusciante
Client: Hyatt Hotels
Agency: Mullenlowe
Title: TasteMasters
Role: Film Director, Grip, Associate Creative Director - Agency
Creative Team:
Executive Creative Directors - Tim Vaccarino, Dave Weist
Creative Directors - Jonathan Ruby. Enrique Camacho
Associate Creative Director - Tony Frusciante
Art Direction + Design - Tony Frusciante
Editor: Jake Stafford
Client: JetBlue Airlines
Agency: Mullenlowe
Title: A Taste of Home
Production: Philip Knowlton
Editorial: Greenpoint Pictures
Creative Team:
Executive Creative Directors - Tim Vaccarino, Dave Weist
Creative Directors - Jonathan Ruby. Enrique Camacho
Associate Creative Directors - Tony Frusciante, Jen Perry
Art Direction + Design - Tony Frusciante
Account Team:
Senior Account Executive - Patrick Meely
Client: Sunoco
Agency: Allen & Gerritsen
Title: Drivers
Production: Hudson Dusters
Editorial: Greenpoint Pictures
Creative Team:
Executive Creative Director - Gary Greenberg, Chris Rief
Creative Director - Tony Frusciante
Art Direction + Design - Tony Frusciante
Agency Production Team:
Senior Producer - Aubrey Hayden
Client: Merrell
Agency: Hill Holliday
Title: Out or In? - Run
Production: Cabin 46 - Bruce Gibbs
Editorial: Cabin 46 - Bruce Gibbs
Creative Team:
Chief Creative Officer - Lance Jensen
Creative Director - Jim Hagar
Art Direction + Design - Tony Frusciante
Copy - Chris Jacobs
Client: Merrell
Agency: Hill Holliday
Title: Out or In? - Run
Production: Cabin 46 - Bruce Gibbs
Editorial: Cabin 46 - Bruce Gibbs
Creative Team:
Chief Creative Officer - Lance Jensen
Creative Director - Jim Hagar
Art Direction + Design - Tony Frusciante
Copy - Chris Jacobs
Client: Hyatt Hotels
Agency: Mullenlowe
Title: TasteMasters: Culinary
Production: NY Times
Role: Associate Creative Director - Agency
Creative Team:
Executive Creative Directors - Tim Vaccarino, Dave Weist
Creative Directors - Jonathan Ruby. Enrique Camacho
Associate Creative Director - Tony Frusciante
Client: Hyatt Hotels
Agency: Mullenlowe
Title: TasteMasters: Culinary
Production: NY Times
Role: Associate Creative Director - Agency
Creative Team:
Executive Creative Directors - Tim Vaccarino, Dave Weist
Creative Directors - Jonathan Ruby. Enrique Camacho
Associate Creative Director - Tony Frusciante
Client: Hyatt Hotels
Agency: Mullenlowe
Title: TasteMasters: Culinary
Production: NY Times
Role: Associate Creative Director - Agency
Creative Team:
Executive Creative Directors - Tim Vaccarino, Dave Weist
Creative Directors - Jonathan Ruby. Enrique Camacho
Associate Creative Director - Tony Frusciante
Client: Showtime - Dexter
Agency: Modernista
Title: Dexter ARG
Production: Modernista
Role: Senior Art Director
Creative Team:
Chief Creative Officers - Lance Jensen, Gary Koepke
Creative Director - Xavier Teo
Senior Art Director + Graphic Design - Tony Frusciante
Copy - Lorelei Bandrovschi
Client: Showtime - Dexter
Agency: Modernista
Title: Dexter ARG
Production: Modernista
Role: Senior Art Director
Creative Team:
Chief Creative Officers - Lance Jensen, Gary Koepke
Creative Director - Xavier Teo
Senior Art Director + Graphic Design - Tony Frusciante
Copy - Lorelei Bandrovschi
pitch Films
Client: Glitter Pony
Agency: Glitter Pony
Title: Sizzle
Editorial: Pretty Awesome
Creative Team:
Chief Creative Officers - Tony Frusciante, Ben Huser
Editor: Joel Walker
Client: Rexona/Degree
Agency: Mullenlowe
Title: Move Your Mountain
Editorial: Mullenlowe Internal
Creative Team:
Chief Creative Officers - Tim Vaccarino, Dave Weist
Associate Creative Director - Tony Frusciante
Art Direction + Graphic Design - Tony Frusciante
Editor: James Stafford
Client: Adweek
Agency: Mullenlowe
Title: A Merger That Works
Editorial: Mullenlowe Internal
Creative Team:
Chief Creative Officers - Tim Vaccarino, Dave Weist
Associate Creative Director - Tony Frusciante
Art Direction + Graphic Design - Tony Frusciante
Editor: James Stafford
Client: Bank of America
Agency: Hill Holliday
Title: The Pitch
Editorial: Hill Holliday Internal
Creative Team:
Chief Creative Officer - Lance Jensen
Senior Art Director - Tony Frusciante
Art Direction + Graphic Design - Tony Frusciante
Editor: Daniel Cabral
Client: TOMS Shoes
Agency: Modernista!
Title: The Pitch
Editorial: Modernista! Internal
Creative Team:
Chief Creative Officers - Lance Jensen, Gary Koepke
Art Directors - Tony Frusciante, Michael Langone, Darren Crawforth, Rafael Feliz
Graphic Design - Tony Frusciante
Editor: Daniel Cabral
Client: Heineken
Agency: Wieden + Kennedy
Title: Heineken Bike
Editorial: W+K internal
Creative Team:
Creative Directors - Steve Luker, Mike McCommon, Joe Staples
Art Director - Tony Frusciante
Graphic Design - Tony Frusciante
Editor: Mathew Hilber
Client: Villanova University
Agency: Allen&Gerritsen
Title: Bound Together
Creative Team:
Chief Creative Officer - Gary Greenberg, Chris Rief
Creative Director - Tony Frusciante
Art Direction + Graphic Design - Tony Frusciante
Production Team:
Head of Production - Aubrey Hayden
Client: Villanova University
Agency: Allen&Gerritsen
Title: Every Second Counts
Creative Team:
Chief Creative Officer - Gary Greenberg, Chris Rief
Creative Director - Tony Frusciante
Art Direction + Graphic Design - Tony Frusciante
Production Team:
Head of Production - Aubrey Hayden
