Brand Image & Photography Direction | Tony Frusciante — Tony Frusciante

Photography direction has always been part of the toolkit.

This is a collection of projects where I led the image making process, collaborating with photographers across fashion, travel, lifestyle, and documentary. From Hyatt properties in Tokyo, Toronto, and Brussels to 19 cities across America and Europe for Leading Hotels of the World, the work required being on the ground, making calls in real time, and knowing exactly what the brand needed before the shutter opened. What you see here isn't just the shot. It's the intention behind it.

ART DIRECTION: Tony Frusciante

A person swimming underwater in a pool built on a balcony of a city building.

Two women and a man lying on the ground behind a black net, looking at each other, with the ocean visible in the background.

A person in a black jacket and khaki pants looking at a yellow bicycle mounted on a white wall, with the word 'SHINOLA' and 'DETROIT' above the bicycle in a modern office or workshop setting.

View of a baseball stadium with a cloudy sky overhead, floodlights turned on, and players on the field, some standing near the dugout and others in play, with spectators seated in the stands.

A man and woman sitting at a table in a restaurant with exposed brick walls, enjoying drinks and conversation.

Two women practicing yoga on the beach during sunset, standing on one leg with their hands in prayer position over their heads, facing the ocean.

Group of football players wearing Villanova jerseys and a coach in sunglasses, smiling and standing on a football field.

A man and a woman having a conversation inside a brewery with large stainless steel tanks surrounding them.

Four women sitting at a table in a classroom or meeting room, engaged in a discussion or listening attentively, with a large window showing greenery in the background.

Person joyfully running through a city water fountain with water jets, surrounded by other visitors and tall buildings in the background.

A woman with long hair and hoop earrings, dressed in dark clothing, is laughing or crying while covering her mouth with her hand in a dimly lit setting.

A man in a dark suit and blue striped tie sitting in the backseat of a car, looking serious and focused, with a closed laptop in front of him.

A welder in protective gear, including a helmet, is welding metal with sparks flying.

Ancient Mayan pyramid amid lush green forest with distant mountains and cloudy sky.

Living room with yellow velvet sofa, patterned pillows, modern floor lamp, white brick wall, wall art of lips, large green plant in yellow pots, decorative purple glass hand sculpture on white coffee table, staircase in background, colorful patterned carpet on stairs.

A black and white dog in a vintage clawfoot bathtub in a bathroom with floral wallpaper, white wainscoting, and a window.

A woman decorating a large floral arrangement in a fancy restaurant dining room. The room features white tables with blue glasses, wooden chairs, and a decorative tiled floor. Large floral arrangements sit on tables, and there are chandeliers hanging from the ceiling.

The entrance of a building with a stone facade, double wooden doors, and decorative arches. A sign reads 'The Hay Adams'. A doorman stands near the door, and a bicycle with a person riding it passes in front of the entrance.

Multiple bottles of The Macallan Highland Single Malt Scotch Whisky, celebrating James Bond's 60th anniversary, arranged in a row with reflections on a surface.