Platforms: Video, Print, Digital, Social, Experience Installation, ARG, Transmedia Storytelling
Narrative: A vigilante Serial Huntress uses social media to help unravel clues to a series of murders perpetrated by the Infinity Killer.
The task of this project was to build excitement for the 5th season premiere of Showtime's acclaimed series DEXTER. Positioned to allow fans of the show interact and be a part of the game. Apealling to hardcore fans of the show and spiking with large scale events for general followers, the DEXTER premiere became Showtime's highest rated premiere to date.
A detailed overview of all events, riddles, clues and hacks has been archieved by one of the bigger fans of the ARG.
The Webby Awards 2011 - People's Voice Awards - Winner
Best Street Marketing Campaign 2010 - LA Weekly
One Show Interactive Finalist: DEXTER Game On
SXSW Interactive Finalist: DEXTER ARG Kill Room
63rd Primetime Emmy Awards 2011: Dexter Game On