Portland DIAMOND PROJECT

POP-UP

Portland Diamond Project: The Pop‑Up That Played Ball

Because sometimes you start the game before the team even exists.

When the Portland Diamond Project needed to make MLB feel real, they didn’t just talk—they built a pop‑up store. We took a vacant storefront and transformed it into a community hub—baseball merch, local chatter, design ideas, excitement—years before the ballpark broke ground.

It wasn’t about hype. It was about signal: “Baseball isn’t coming. It already lives here.” News outlets picked it up. Fans stopped by. In those walls, you could feel the possibility of ball games and the hum of civic belief.

This pop‑up wasn’t a placeholder. It was a front‑door for a dream. And that’s how you turn a concept into momentum.