FABRIC

Private Investment & Business Solutions

Problem: Most wealth management brands look the same. Old money aesthetics. Understated to the point of cold. They were built for inherited wealth and they feel like it. Fabric's clients didn't inherit anything. They built it with their hands.

Solution: A brand identity for self-made wealth. Modern, restrained, and quietly confident. Not flashy. Not stuffy. Something that felt as earned as the money behind it.

How: Logo design, brand identity, stylescape, brand video, and website. Built from the ground up, which felt appropriate.

CLIENT: The Fabric UK

AGENCY: Freelance / The Grist

ECD: Ted Schlueter

ART DIRECTION & DESIGN: Tony Frusciante

COPY DIRECTION: Mary Webb

Black textured background with the word 'FABRIC' in white, large, stylized font in the center and the text 'BUSINESS SOLUTIONS · PRIVATE OFFICE' underneath.
Collage with a city street, a modern building, a man with a dog and child, and a dark textured background with text about fabric, success, and growth.
Close-up of a turntable record player playing a vinyl record in black and white.
A man with dark hair and a beard sitting at a table, gesturing with his right hand, wearing a white T-shirt and a smartwatch on his left wrist, in front of a laptop.
Black and white photo of tall modern skyscrapers viewed from below, with clouds in the sky above.
A young child with light-colored hair styled in two small pigtails is sitting on a blanket outdoors, leaning close to a large dog, possibly a boxer or similar breed, with a short dark coat. The dog is lying with its head resting on the blanket, and the child appears to be interacting affectionately with the dog in a relaxed outdoor setting.
Two children walking with a dog in a park during autumn, with large trees and sunlight filtering through the leaves, in black and white.
Black and white photograph of tall trees viewed from below, with dense foliage and light filtering through the leaves.
Close-up image of tangled and intertwined white string or cord on a dark background.
Website homepage for Fabric, a business consulting and wealth management firm, featuring images of skyscrapers, professionals, and nature, with sections for services and contact information.
A construction worker wearing a hard hat and safety vest is inspecting a brick wall at a construction site, with trees and buildings in the background.
A woman with short hair, glasses, and a blazer is reading papers in a dimly lit setting, possibly a cafe or office, with a cup of coffee and a desk lamp nearby.
Close-up of a black booklet titled "FABRIC" in beige, gold, and white lettering, placed on a gray background.