Fabric

Fabric is a financial services company, based in the U.K., that offers wealth management services for those successful individuals who have built their wealth from the ground up. It started as a logo project that aimed to capture modernism and an aspect of prestige by demonstrating restraint.

From there a stylescape was made to further develop a brand tone and image to work in harmony with the logomark and identify the look of the target audience. Then we packaged this brand tone into a video and website.