GLITTER PONY

An Agency Idea

Problem: Starting an agency is hard. Starting one where you do everything yourself is harder. Glitter Pony was an attempt to build something that didn't feel like every other agency, with no bloated overhead, no jargon, and no borrowed personality.

Solution: A brand built entirely from scratch around a name that turned out to mean exactly what the project was. A Glitter Pony is someone at Burning Man for the first time. Full of energy, wide eyed, and not yet cynical. That fit perfectly. The visual identity, tone of voice, wordmark, website, and sizzle reel all came from the same place. Sharp creative wrapped in a brand that refused to blend in.

How: Solo effort, start to finish. Name, identity system, website design, and launch strategy. The work showcased under the Glitter Pony banner included JetBlue, Vietnamobile, and others. The agency was temporary by design but the lesson was permanent. Doing everything yourself is not a business model.

CREATIVE DIRECTOR: Tony Frusciante

ART DIRECTION: Tony Frusciante

GRAPHIC DESIGN: Tony Frusciante

+Copywriting: Tony Frusciante

Black background with white text saying "Glitter Pony" and a gold glitter silhouette of a pony horse.
A man riding a gray horse with glowing blue patterns across its body, galloping through a dusty landscape with hills in the background during sunset.
A promotional poster for the movie "Glitter Pony" featuring a collage of scenes including a beach, children playing, a woman in a business setting, and horse riders, with a black and gold tiger logo, and sections highlighting awards, donations, leadership team, and sponsorships.
Instagram profile of glitterpony_agency showcasing images of luxurious white horses, a woman in a sparkling coat with a white horse, and a man riding a white horse in an urban setting, with a black and gold glitter pony logo and gold stars.
Young man with dark hair and a serious expression wearing a black hoodie with a gold emblem and standing outdoors on a street with blurred cars and trees in the background.
A person with dark hair and a beard wearing a black cap with a "GLITTER PONY" logo, adjusting the cap with both hands.