STop
Handgun
Violence

2012 Communications Arts - 2nd Annual Typography Award of Excellence

SHV owned the largest billboard in the Eastern United States. It was along side the Mass Pike and behind the famed Fenway Park. One of the most visible signage locations in New England. Our task was to create awareness to two preventable issues. 1. That 8 children a day were killed in America each day by improperly stored handguns in the home. 2. These tragedy’s were obviously preventable, but it was Congress that was derailing legislation which would help enforce proper storage and protect fatal accidents from happening.

We did two things. Illustrated these facts in Black and White to inform the public. We also installed a digital counter that actively counted the number of lives that had been lost since the 2010 elections. Our team was recognized for the work, but more importantly, we created a dialogue. A conversation that was discussed on the news about these issues which helped inform the people.