STOP HANDGUN VIOLENCE
The Biggest Living Billboard in America
Problem: Children are killed by unsecured handguns in American homes every day. The data was clear. The legislature wasn't moving. Special interest groups were drowning out a simple, solvable truth. The issue needed to be impossible to ignore.
Solution: We made it impossible to ignore. The largest billboard in the Eastern United States, stretching along the Mass Pike directly behind Fenway Park. Stark black and white. No design tricks. No clever art direction. Just the truth, in type, at a scale that stopped people cold. And a live digital counter marking every child killed since the last election. Updating in real time. Every 20 seconds.
How: Created at Modernista! in partnership with the nonprofit Stop Handgun Violence, under the leadership of the late Gary Koepke, whose personal passion drove the project. Typography, messaging, and real time counter installation on one of the most viewed billboards in America. Recognized with a Typography Award of Excellence from Communication Arts. More importantly, it sparked public conversation that no paid campaign could have manufactured.
CLIENT: Stop Handgun Violence
CCO: Gary Keopke
ECD: Xavier Teo
ART & DESIGN: Tony Frusciante & Michael Langone
COPY: Lorelei Bandrovschi
