STop
Handgun
Violence:

Design as protest. Visibility as a weapon.

Working with Modernista! and the nonprofit Stop Handgun Violence, we created what became the largest billboard in the Eastern United States—stretching along the Mass Pike and directly behind Fenway Park. You couldn’t miss it. That was the point.

The assignment was clear: expose the silent epidemic of unsecured handguns in American homes. At the time, eight children per day were dying from preventable shootings. The data was horrifying—but Congress refused to act. So we did.

We took over the billboard with stark black-and-white typography to broadcast the truth. And we didn’t stop there—we installed a real-time digital counter tallying the number of deaths since the 2010 elections. It was a punch to the gut. A message that couldn’t be ignored.

The project earned a Typography Award of Excellence from Communication Arts, but more importantly, it sparked public debate. It forced people to look. To talk. To reckon. And sometimes, that’s where change begins.