Leading Hotels of the world

I’ve been fortunate in my career to work with incredible people across a wide range of projects. That’s always been the best part of the work. Leading Hotels stands out—not just for the quality of the brand or its clients, but for the storytelling potential it gave us. There was something deeper happening here.

Leading Hotels is a collection of the best independent hotels in the world. In a saturated market where tourism brands often sound the same, they knew they needed a different voice. A brand built from hundreds of other brands requires more than just good design—it requires perspective. That’s when it got interesting.

After multiple rounds of creative exploration, we started to uncover the real truth: these hotels treat hospitality as an art form. Everything—from the layout of a room to the scent in a hallway—is designed to create a meaningful, lasting feeling. So we asked ourselves: How do you express care and passion in a way that can be felt? How do you go beyond a glossy image and actually capture what it means to be there?

That’s when we turned to fine art—not as a visual style, but as a language of emotion. The experience of these places isn’t something you hang on a wall. It’s something the body remembers. That became the core idea behind our creative approach. We traveled across America and Europe with a small team, visiting properties, meeting people, and uncovering what made each place unforgettable. Every location held its own meaning. And through all of it, one thing was clear: connection is the real luxury—and the work gets good when it’s rooted in purpose.