NEWSWEEK

Problem: Newsweek was in its final years of print. Every cover had to earn its place on a newsstand fighting for attention against a changing media landscape. This issue spotlighted China's rising billionaire women, dubbed Tiger Women, breaking barriers across boardrooms, startups, and global finance. The cover had to match their authority.

Solution: A graphic, propagandist visual language drawn from Chinese visual history and completely reframed to honor modern female power. Sharp contrasts. Unapologetic stance. Red. The design didn't illustrate the story. It made the same statement the story was making.

How: Internal design competition at Hill Holliday to determine who would create the cover. This one won. Not the first battle. Not the last.