NEWSWEEK

Bold cover.
Bolder women.

This cover was created for Newsweek during its final years in print, before evolving into what is now The Daily Beast. The feature spotlighted a powerful rise: China’s billionaire women—often dubbed “Tiger Women”—breaking barriers in boardrooms, startups, and global finance.

Visually, the cover had to meet the moment with the same kind of authority. The design leans into a graphic, propagandist style—drawing from Chinese visual history, but flipping it to honor the strength of modern female leadership. Sharp contrasts, unapologetic stance, red power.

It wasn’t just a story about economics. It was a statement about ambition, identity, and the new global face of power.


CLIENT: The Daily Beast/Newsweek Magazine

AGENCY: Hill Holliday

CCO: Lance Jensen

ART & DESIGN: Tony Frusciante