DRETORE

An Investment Gallery

Problem: Dretore had a genuinely new idea. Fractional investing in art, sports memorabilia, rare spirits, and other high value assets. The kind of thing that used to be reserved for the ultra wealthy, now accessible to anyone. The problem was they had no brand, no visual language, and no way to communicate something that had never quite existed before.

Solution: Build it from nothing. Three distinct brand identities under one architecture. Each one needed to feel credible enough for serious investors and accessible enough for first timers. The brand had to do a lot of work because the concept still needed explaining.

How: Full brand system across three entities. Logo design, custom typography, brand identity, signage, marketing collateral, environmental design, digital presence, and the physical experience for their SoHo flagship. From loose language and an early idea to a complete, multi-channel visual system ready for market.

CLIENT: Dretore

CREATIVE DIRECTION: Tony Frusciante

ART DIRECTION: Tony Frusciante

GRAPHIC DESIGN: Tony Frusciante

VIDEO & ANIMATIONS: Tony Frusciante

PHOTOGRAPHY: Jeffery Westbrook

EXTERIOR SIGNS: JGX Group

Small striped flag with black, turquoise, and coral colors on a white background.
Historic pink sandstone building with arched windows and decorative architectural details, with storefronts on the ground floor and people walking on sidewalk in front.
Storefront window display with framed sports memorabilia and black awnings with gold lettering, illuminated at night.
Exterior of a storefront with black awnings displaying the words "DREAM TO REALITY GALLERY." Large windows showcase framed artwork inside, including paintings and photographs. The building features ornate architectural details, including intricate carvings and a brick facade.
Hotel or building entrance with black door, glass panels, and a decorative semi-circular window above, displaying the address '484'. The door has a sign with operating hours and appointment-only notice, and inside is a chandelier and a wooden desk with a lamp.
Close-up of two business cards placed side by side on a black surface. The left card is copper-colored with black text, and the right card is black with copper-colored text. The cards display the name 'DRETTORE' and related information.
Collection of marketing materials for DRETore Gallery, including brochures, business cards, envelopes, and posters, arranged on a flat surface.
A dark wall with a sign that says "Welcome to DRE Store Investment Gallery" and a paragraph explaining the goal to change financial investing standards and help people build their future based on stories from their lives.
A blue gift box with a brown satin ribbon tied in a bow, placed on a white surface.
A framed painting of a colorful landscape with trees and bushes, displayed against a dark blue wall in a museum or gallery setting.
Nocor logo with a stylized letter 'N' inside a square and the company name 'NOCOR' written below it in gold color.
Night view of storefront signs including 'NO COR' and 'PART OF THE ART OF INVESTING' on a building with ornate architectural details, illuminated by warm lighting.
A gold business card with the logo and name 'NOCOR' on it. The card displays an address in New York, NY, a phone number, and a website URL. Next to it is a black card with gold lettering and the same logo.
Collection of marketing and branding materials for NOCOR, including business cards, letterhead, envelopes, brochures, and digital content, arranged on a gray surface.
A painting umbrella with vibrant, colorful brushstrokes and the words 'PART of the art of living' and 'GALLERY' written on the edge. The umbrella has a black top with gold text, a wooden handle, and is set against a black background.
Close-up of a black and gold gaming mouse with a sleek design and cord, on a dark gray surface.
A gold and black tin container with ornate designs, labeled 'NOCCOR,' with some of the container's lid slightly open revealing multiple small, gold-colored tins inside, each labeled 'AERIN.'
Close-up of an ornate gold-colored object with intricate swirling and dotted patterns, possibly part of jewelry or decorative item.
A gold-colored, rectangular N95 mask with textured surface and multiple layers.
A cozy living room with a fireplace, brown leather sofas, red velvet chairs, ornate lamps, a mirror, and various decorative items including a plant and a patterned rug.
An elegant room with large chandeliers, antique furniture, floral arrangements, and ornate decor, creating a luxurious ambiance.
An elegant room with a large crystal chandelier hanging from the ceiling, a grand piano in the foreground, and vintage-style furniture including lamps, framed artwork, and a fireplace. The walls are painted a deep shade of red or burgundy.
An elegant restaurant with wooden furniture, a chandelier, and wine bottles on shelves. The room has dim lighting and decorative flowers on the tables.
The phrase 'Art of the Art of Investing' with a colorful number 7 replacing the letter 'T' in 'ART'.
An interior exhibition space with display cases in the center, purple walls, gold accents, and a framed sports jersey on the wall.
A library room with dark blue bookshelves filled with leather-bound books, a ladder with gold high heels at the bottom, and wooden floor.
An elegant library or gallery room with dark purple walls, a ceiling with a reflective metallic surface, and polished wooden parquet flooring. There are tall black columns supporting the ceiling, a tall green houseplant on the left, and a small desk with a lamp and a red chair in the background. A bookshelf filled with books and a ladder are on the right side of the image, with some framed artwork hanging on the walls.
Display case with a yellow Los Angeles Lakers jacket, a pair of colorful Nike sneakers, a signed photograph of a Lakers player, and informational cards.
Close-up of a gold ornate frame with intricate floral and scrollwork designs, part of a landscape painting with vibrant, impressionistic brushstrokes of colorful foliage and sky.
Close-up of a bottle of Macallan Highland Single Malt Scotch Whisky, placed on a flat surface with a plain light background, photographed from a low angle.
A vintage 1952 Mickey Mantle baseball card encased in a clear protective plastic holder, displayed on a dark surface.
Close-up of a gray fabric jacket with black buttons and embroidered orange and black text and design.
Three vintage baseball trading cards from 1952 featuring Jackie Robinson, Mickey Mantle, and Willie Mays, each in protective plastic cases, placed on a purple surface.
A tall bottle of Hirsch Reserve bourbon whiskey with a white label and a gold cap, standing on a surface with dramatic lighting and a gradient background.
Showcase of multiple bottles of The Macallan Highland Single Malt Scotch Whisky in a row, each with a white label celebrating a James Bond 60th anniversary release, varying in Decades from I to VI.
Close-up of a signed Los Angeles Lakers Kobe Bryant basketball jersey with purple and yellow accents, displaying the number 24 and an NBA logo.
A pair of black Nike Air Jordan sneakers with red and white accents, positioned on a reflective surface against a black background.
A close-up of a glass of The Macallan No. 6 Highland Single Malt Scotch Whiskey, showcasing the red liquid inside the elegant glass with detailed label.