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Tony Frusciante
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A little process

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I made a logo which I have now attached meaning to as personal work. Below is a bit of the process I went through to get there. I am not saying it’s the best logo in the world or that I have even made for that matter. But it’s helpful to see the thinking pattern. Being aware of what works and what doesn’t.

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I probably should have seen the genital shape made by the confluence of lines here. But I was convincing myself about the heart idea which was overriding my ability to step back and look.

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Not every single little step can be shown here. But even starting close to where you want to finish takes refinement of a lot of components. Some of the better marks I have make have taken months of work. You can see some of the more successful outputs in Type+Logos here.

tags: #edit, #edityourwork, #logo, #logoprocess, #workprocess, #makersmake, #nothingwasted, #alwaysbelearning
Tuesday 05.21.19
Posted by Tony Frusciante