Tourism:
dedicated to discovery:
I’ve always been drawn to the emotional core of a place — the feeling that lingers long after you’ve left. Of all the categories I’ve worked in—sports, health, financial, and countless others—tourism is the one that captured my imagination.
It gives me the chance to build identities that last, stories that move, and creative work that inspires people to go somewhere new.
The projects that follow represent moments where design met discovery. The irony of travel is simple: we search for something new, only to find it everywhere.
Belize Tourism:
Context: How do we demonstrate to the world that there is more to the country than beaches? Life is what you make of it, and Belize offers you every opportunity to make it spectacular. From ziplining through the jungle to relaxing on the beach, pounding on a Garifuna drum to scuba diving in the Caribbean Sea, we hope you’ll enjoy every moment here in Belize as much as we enjoy having you. Learn more about how to truly experience our country on your next Belize vacation.
Role: Creative Director, Art Director, Graphic Design, and some Copy at times.
Impact: Elevated a country out of the hole of COVID and built a complete identity for a nation. View more of this work at the complete Belize section on this site here.
Leading hotels
of the world:
Context: Pitched, earned the task to create a completely new look and feel for travel advertising.
Role: Creative Director, Art Director, Graphic Designer.
Impact: Reinvented a luxury brand’s identity and communication presence through campaign, photography, art direction, and major event takeover at Cannes. View more of this work at a complete LHW section on this site here.
JetBLue:
Context: This project brief was simple: How do we get Dominicans who live in NY to consider going home to visit? Answer: Simple. Through their stomach.
Role: Associate Creative Director, Art Director and Graphic Designer.
Impact: One of my favorite pieces of work purely for the impact that we had in making this work come to life. Well recognized across various media and award channels.
Hyatt HOTELS:
Context: The agency I was at, worked to pitch and win the Hyatt brand of hotel communications. I was tasked with going to several locations to tell specific stories of each location. In the process, I helped build the brand messaging that focused on exploring the details behind the brand.
Role: Associate Creative Director, Art Director and Graphic Designer.
Impact: Global touch points of creative and global output of media expression of the work.
Louisiana Tourism:
Context: Louisiana Tourism Pitch
Role: Freelance Art Director and Graphic Designer.
Impact: Didn’t win the pitch, but the reason was not the work.
U.S. Virgin Islands:
Context: The U.S. Virgin Islands two parts. Update to the existing campaign and an extension for a 2.0 version of the campaign.
Role: Freelance Art Director and Graphic Designer.
Impact: Created logic and reasoning for existing campaign. 2.0 version expressed more graphic elements to expand the visual language and components.
Flagler county, FL :
Context: Flagler County, FL is the hidden surf town on the Atlantic coast. Named after Henry Flagler.
Role: Creative Director, Art Director, Graphic Design.
Impact: This was pitch work.
North Myrtle Beach, NC :
Context: North Myrtle Beach looked like every other place out there. I aimed to change that and inject some spirit or why families love that part of the Atlantic Coast.
Role: Creative Director, Art Director, Graphic Design.
Impact: This was pitch work.
Crystal Coast, NC:
Context: The Crystal Coast of North Carolina is about families and home rentals. We wanted to make even newcomers feel like this is thier community.
Role: Creative Director, Art Director, Graphic Design.
Impact: We won this account based on this work. It included a multiday photoshoot, and a variety of collateral pieces.
BERMUDA:
Context: Bermuda is clouded in mystery, and off the radar of American travelers for tropical destinations in the Gulf or Southern Atlantic. We aimed to lean into that mystery and reveal more.
Role: Freelance Art Director, Graphic Design.
Impact: This was pitch work.
