BRANDING:
CreaTION OF STORY
Branding is the art of creating clarity.
It’s not decoration — it’s structure, meaning, and identity. My work begins by understanding what a company truly stands for, then reducing that truth into a visual system that is simple, memorable, and built to last.
Every brand here reflects that approach: thoughtful strategy expressed through intentional design. Nothing arbitrary. Nothing decorative. Just clear, intelligent identities built to help a company become more itself.
ACESO:
Context: Aceso is a company that sells connected technology to hospitals. What is does is connect all of the different functions of a hospital departments to inform a patient and their caregivers.
Role: Creative Director, Art Director, Graphic Designer.
Impact: Complete transformation of a brand that has a great idea and the ability to execute that idea, but is struggling to tell its story. The brand now has a story to tell that is impactful, accurate and engaging.
Former Identity
Brand Reinvention
Stylescape
Video Stills
Platform
Presentation Slides
Website
SIAA NXT:
Context: For over 30 years, SIAA has fueled agency growth and carrier scale. 5,200 agencies. $17B in premium. 40+ carrier partners. Now, with SIAA NXT, we’re transforming insurance distribution into one connected, intelligent ecosystem.
Role: Creative Director, Art Director, Graphic Designer.
Impact: A complete transformation of the brand identity. From logo to websites, video art direction and social media communication. More to come as this brand continues to level up.
Parent Brand
New Initative
Platform
Internal Program Company Launch Collateral
Video Stills
Website - https://siaanxt.com
Promotional Sites
Social Promotion
Brand Partnerships Graphic Conjunctions
Fabric:
Context: Fabric is the entrepreneur’s adviser. We’re the thread that binds your professional and personal lives together, helping you strengthen your business and secure your wealth.
Role: Creative Director, Art Director, Graphic Designer.
Impact: This brand has evolved from a brand with a confusing identity and message, to a brand that is a timeless classic that upholds the story of what they do for the people they serve. Work, Family and Legacy are now the clear message that Fabric embodies.
Existing Brand I.D.
Transformation
Identity
Stylescape
Brand Video
Website: https://thefabric.uk
Brand Photography
Business Collateral
APEX OS:
Context: “Artificial Intelligence is not simply a feature. It is a foundational shift that threatens to collapse the current Software-as-a-Service (SaaS) model as we know it.” This is the mission that Apex is on and bringing to light.
Role: Creative Director, Art Director, Graphic Designer.
Impact: The legitimacy of any brand is how it presents itself. Apex is elevated in its identity and ready for action in the fitness space, which they work in to organize chains of fitness centers.
Original Logo
New Brand Identity
Presentation Slides
White Paper
Brand Images
Website